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Friday, October 23
 

9:45am PDT

Rebuilding Search at The Met: From Infrastructure to Interface
Friday October 23, 2026 9:45am - 10:05am PDT
In recent years there has been much productive discussion both at MCN and within institutions on AI-generated visual descriptions for accessibility: how to generate descriptions, how good they need to be, and how institutions should oversee their use. Some museums have already successfully released AI-generated descriptions as accessibility text. 

The Met has been treating AI-generated descriptions as something different: not (yet) as a final user-facing product, but as raw search material. With descriptions of what artworks depict, embedded into vector space and indexed alongside traditional metadata, one can build a discovery experience that works not only for experts, but also for the roughly two-thirds of users who arrive at our collection without a specific artwork in mind. Users searching for "year of the horse," "mythical beasts," or "eating food together" can find relevant works for the first time. Users searching in Chinese, Spanish, or any of dozens of languages can now find the same works as users searching in English. Users without art-historical vocabulary find what they are looking for without needing to know an artist's name or an artwork’s title. And yes, the search still works for our experts and researchers who search via fields like accession number.

We will share what we learned shipping this to a production system of The Met’s 550,000 objects used by millions of visitors a year. We will cover the technical pipeline (vision-language models, embeddings, hybrid lexical-and-semantic search), the evaluation problem (with different concerns when descriptions are an input to search rather than user-facing text), the UX work (in many ways more difficult than the engineering), and what our post-launch analytics and user feedback have actually shown. We will be candid about what worked, what surprised us, what still fails, and what we would do differently. We will also share what transfers to other institutions and what is specific to working at this scale.
Speakers
JT

Julie Turgeon

Lead Product Designer, The Metropolitan Museum of Art
I lead Digital Product Design at The Met and teach courses on UX to graduate students at the Pratt Institute School of Information.
DA

Derek Au

Senior Software Developer, The Metropolitan Museum of Art
Software engineer focusing on making search & discovery in museums more open and accessible.
Friday October 23, 2026 9:45am - 10:05am PDT
512 Willapa

10:10am PDT

Shared vector embeddings - tilting towards action
Friday October 23, 2026 10:10am - 10:30am PDT
The brutal reality in 2026 is that there is scant effort being made in the cultural heritage sector to engage with generative systems outside of being simple consumers. Maybe one of the big vendors will give us discounted rates for a limited time and we can achieve "great things". At the end of the day though few, if any, organizations will be in a position to control their own destiny. Nor will they  have done anything to change the power dynamic of surviving on the benevolence of someone else's handouts. We simply don't have the knowledge, skills or means to deploy these systems and little to no collective work is happening right now to change that.

SFO Museum has been developing a suite of open source tools designed to run on consumer-grade hardware (even old and crusty hardware) for producing, storing, querying and visualizing vector embeddings using as many different open-weight large language models as possible. Specifically we are using vector embeddings to implement image similarity features for collections imagery and other image-based artifacts related to museum programming; to offer avenues of suggestion for investigating our various efforts derived from the properties "seen" by different ML models in the images of those works.

This idea of using vector embeddings to "bridge" different aspects of museum programming – collections imagery, photos posted to social media, exhibition and installation photos - has led SFO Museum to publish our vector embeddings for anyone else to use and to encourage the broader cultural heritage sector to do the same. Cross-institutional collections search continues to be something of a “holy grail” in museums and other cultural heritage institutions. Vector-based image similarity, while imperfect, offers a meaningful first step to finally achieve it. It is a messy, or at least fuzzy, solution and tilts more towards the “discovery and surprise” end of the spectrum rather than informed academic research. While it may not be a tool for scholars and experts, it can still provide meaningful avenues for non-experts to investigate and discover the relationship between different collections. This was still the stuff of fantasy a few years ago and now it is within our reach using nothing more than consumer-grade computer hardware.

This presentation will demonstrate the work SFO Museum has done to date. It will discuss the theory practice and gotchas of the work to date and solicit feedback, criticism and hopefully increased participation from the broader cultural heritage sector. The goal is to demonstrate that we have agency beyond a monthly-recurring fee to third-party vendors.
Speakers
avatar for Aaron Cope

Aaron Cope

Head of Internet Typing, SFO Museum
Aaron Straup Cope is the "Head of Internet Typing" at the SFO Museum, working on a variety of immediate and speculative digital projects. He is the creator of the Who's On First gazetteer project. Previously he was Head of Engineering at the Cooper Hewitt Smithsonian Design Museum... Read More →
Friday October 23, 2026 10:10am - 10:30am PDT
512 Willapa

10:45am PDT

Sketching with AI: 15 Prototypes in 15 minutes
Friday October 23, 2026 10:45am - 11:05am PDT
This session rapidly introduces 15 experimental visitor-facing GenAI prototypes we developed and tested at The Met over the course of six months. These sketches are the product of The Met’s inaugural “Technologist in Residence,” a position focused on quickly and iteratively exploring emerging tech with our visitors. The goal of these past six months was to explore the potential for AI in the on-site experience: what’s working, what’s not, and what questions does this work raise—within the organization, and with our visitors.

Our goal is to move beyond theory and provide a practical library of examples that other museums can use to inform their own AI experiments, and that show what is currently possible with GenAI. We’ll cover novel ideas, tracking nascent visitor AI backlash, small successes and outright failures.

The prototypes cover a wide range of use-cases across the museum experience, including physical navigation, tools for close-looking single artworks, collaborative games, and experiments connecting art to the outside world. For each prototype we will share our most important findings, including what visitors found useful, what they ignored, where the technology failed, and where great ideas are butting up with current technical limitations.

We will end our presentation by taking a step back and sharing our large-scale conclusions, open questions, and next steps towards a sustainable implementation of our findings.
Speakers
avatar for Brett Renfer

Brett Renfer

Senior Project Manager, Emerging Technology, Met Museum
Brett is an experience designer and maker focusing on ways new technologies can shape and respond to visitor engagement with and within museums. As Senior Project Manager, Emerging Technologies in the Audience Engagement Group at The Met, Brett leads audience-centered pilots, prototypes... Read More →
avatar for Julia Daser

Julia Daser

Technologist in Residence, The Metropolitan Museum of Art
Julia is an artist and creative technologist prototyping with code, hardware, and data to explore how interactive experiences can deepen our connection to the physical world. As Resident Technologist at The Met, she is experimenting with how AI could be used in visitor-facing int... Read More →
Friday October 23, 2026 10:45am - 11:05am PDT
512 Willapa

11:10am PDT

Trust, Transparency, and the Human-in-the-Loop: Scaling Museum Accessibility with Generative AI
Friday October 23, 2026 11:10am - 11:30am PDT
Building on a history of metadata innovation, the Mead Art Museum at Amherst College has deepened its commitment to digital accessibility following the launch of a new internal and public-facing online collections database. This initiative centers on a strategic collaboration between the museum and the college’s Academic Technology Services (ATS). Utilizing an investigative workflow involving generative AI models, undergraduate students—under the joint supervision of museum and technology staff—produced descriptive narrations for art and material culture objects.

In their roles as coders, editors, reviewers, researchers, and narrators, undergraduate students refined AI-generated outputs, simultaneously developing critical AI literacy. Their application of "Responsible AI" was guided by a human-centered ethic, requiring rigorous fact-checking, vigilance against algorithmic bias, and the calibration of descriptive style to align with established accessibility guidelines. The preliminary results from this student cohort underscore the necessity of "Human-in-the-Loop" strategies. Furthermore, the project demonstrates that expert museum intervention remains essential to ensuring factual accuracy and maintaining social and cultural sensitivity.

This work-in-progress establishes a model for peer institutions where trust in museum metadata and the transparency of automation tools are integrated directly into the professional workflow. Beyond digital discovery and broadened access, these detailed descriptions serve as a vital institutional archive for inventory purposes and as a resilient analog resource. By providing printed or QR-coded visual descriptions, the museum ensures that objects on display remain accessible to low-vision visitors, bridging the gap between digital innovation and physical gallery experiences.
Speakers
avatar for Miloslava Hruba

Miloslava Hruba

Manager of Collections Access and Academic Engagem, Mead Art Museum/Amherst College
Dr. Miloslava Hruba is an accomplished museum professional and researcher dedicated to bridging the intersections of art collections, pedagogy, and digital accessibility. Her current work focuses on the ethical integration of generative AI within academic programming, exploring how... Read More →
Friday October 23, 2026 11:10am - 11:30am PDT
512 Willapa

11:45am PDT

Designing Trustworthy Generative Search Experiences for Museums
Friday October 23, 2026 11:45am - 12:05pm PDT
As museums and cultural institutions explore AI-driven discovery tools, a critical question emerges: how do we design generative experiences that enhance discovery while sustaining institutional trust over time? This session shares early exploratory work from the National Gallery of Art rethinking search through the lens of Generative UI (GenUI), an emerging interaction model where interfaces dynamically adapt, synthesize information, and guide users through more personalized discovery journeys rather than relying solely on static keyword-based search results.

Drawing from ongoing cross-collection search initiatives and AI-assisted prototyping work at the National Gallery of Art, this session will explore how generative search experiences may help visitors navigate complex cultural content, begin searching without knowing exact terminology, and engage with collections through more intuitive and exploratory pathways. At the same time, these systems introduce important questions around transparency, interpretive authority, bias, user expectations, and the long-term stewardship of institutional knowledge.

Through a short case study and examples of generative search concepts and prototypes, the session will examine how UX design and human-centered research can help museums experiment responsibly with emerging AI technologies while maintaining clarity, credibility, and public trust. Rather than presenting a finalized solution, this talk offers a framework for how cultural institutions can thoughtfully evaluate and prototype AI-mediated discovery experiences during a period of rapid technological change.
Speakers
DW

Deanna Wood

UX Design Lead, National Gallery of Art
Deanna Wood is the UX Design Lead on the Digital Product and Experience team at the National Gallery of Art. Deanna focuses on taking user-centered approach in creating digital experiences that are useful, usable, and accessible for all users of the National Gallery’s digital products... Read More →
Friday October 23, 2026 11:45am - 12:05pm PDT
512 Willapa

1:45pm PDT

From Literacy to Agency: A Framework for Museums in Public Engagement with AI
Friday October 23, 2026 1:45pm - 2:05pm PDT
Many museums are already doing AI engagement work, including exhibits, programs, community conversations. But what's the full range of what's possible, and how do you know where your institution fits? This session introduces a typology of 13 roles museums can play in AI public engagement, organized across four domains: building AI awareness and knowledge, facilitating public input into AI development, strengthening AI-related infrastructure, and exploring AI's social impact and meaning. Developed by the Association of Science and Technology Centers through a cross-sector workshop process, the framework offers a shared language for a field that is moving fast and often in parallel. Come map where your work already lives, and where you might want to go next.
Speakers
EK

Eve Klein

Senior Advisor for Science, Technology, and Society, Association of Science and Technology Centers
Eve Klein is Senior Advisor for Science, Technology, and Society at the Association of Science and Technology Centers (ASTC), where she leads initiatives connecting science centers and museums with emerging issues in science and technology. She recently served as Principal Investigator... Read More →
Friday October 23, 2026 1:45pm - 2:05pm PDT
512 Willapa

2:10pm PDT

Museums and AI: Findings from a National Convening
Friday October 23, 2026 2:10pm - 2:30pm PDT
Museums are being asked to make decisions about AI and take on new roles and practices at a moment when both the technologies themselves and the social expectations surrounding them are evolving rapidly. This session shares the synopsis of the Museums and AI convening funded by the Institute of Museum and Library Services in spring 2026, which brought together museum professionals, technologists, educators, researchers, and institutional leaders to reflect on the current state of AI in the museum field, imagine possible futures, and identify what support museums need in order to engage with AI responsibly and effectively.

Drawing from facilitated discussions, scenario-building exercises, and thematic synthesis conducted after the convening, this session presents what museum professionals currently see as the most promising and most likely trajectories for AI adoption in museums, as well as concerns and ethical issues. Rather than framing AI as either an inevitable solution or an existential threat, the session examines the nuanced perspectives that emerged across the convening.

One theme that emerged was exploring AI use for internal workflow efficiency, particularly where these tools could help address museums’ chronic capacity limitations, in contrast to visitor-facing AI experiences, with concerns about the trust the public has in Museums, hallucinations and misinformation, intellectual property, transparency, and the potential erosion of human interpretation and expertise. The convening also revealed significant concerns about uneven institutional capacity across the field. Leaders raised the issue that AI adoption could widen existing inequities between large, well-resourced museums and smaller institutions lacking staffing, technical expertise, policy guidance, or experimentation capacity. 

Many other themes arose, including AI policies, ethical use, improvements to accessibility, environmental concerns, use of Open Access and other content as AI training sets, complexities in working with AI vendors, AI literacy in the public and in museum staff, rapidly changing legal implications,  leadership skills necessary for meeting the moment, and how funders can best understand and support museums in this moment. 

Finally, participants identified significant needs for shared field-wide support, including ethical frameworks, implementation guidance, professional development, peer-learning networks, and stronger forms of AI literacy grounded in museum contexts and values.

Rather than focusing on what AI is, specific tools, or individual implementations, this session offers attendees a high-level synopsis of how museums across the field are currently thinking about AI, unpacking these themes to document where major tensions and opportunities are emerging, where there was consensus, and when viewpoints differed, and how institutions can approach AI adoption in ways that align with mission, public trust, equity, and long-term institutional values.
Speakers
avatar for Kate Haley Goldman

Kate Haley Goldman

Principal, HG&Co
Kate Haley Goldman is a planner, strategist, and evaluator with deep expertise in informal learning. She works with a broad range of museums, libraries, historical societies, large science centers, small nature centers, amateur clubs, nonprofit organizations, and other mission-driven... Read More →
Friday October 23, 2026 2:10pm - 2:30pm PDT
512 Willapa

2:45pm PDT

AI-Powered Access to Collections and the Future of Audience Trust
Friday October 23, 2026 2:45pm - 3:30pm PDT
How can museums use AI to expand access to their collections without sacrificing the authenticity and trust that make those collections valuable? For the Computer History Museum (CHM), this question is not just strategic, it is fundamental to the institution's mission as a model for the ethical use of technology.

This session presents panel presentations and a prototype demonstration of CHM's ongoing work to use AI to expand online audiences while preserving institutional integrity. Panelists will include voices from the museum’s digital and curatorial teams and from external partners, offering a multi-stakeholder perspective on the opportunities and challenges of AI adoption. 

CHM has created one of the most significant oral history collections (https://www.youtube.com/playlist?list=PLQsxaNhYv8daKdGi7s85ubzbWdTB36-_q) in the technology world: hundreds of original long-form video interviews with the pioneers who built the modern computing industry. These recordings are invaluable to researchers but the length and format limit their reach with general audiences. CHM’s OpenCHM Digital Portal, launched in 2026, is designed to provide wide and deep access to CHM’s collections. Building on OpenCHM, an AI researcher and CHM collaborator based at Google DeepMind developed an AI-powered prototype that transforms this archive into a dynamic, navigable experience designed for the casual online visitor and the technology enthusiast. The prototype (https://f0lkl0r3.dev) was built using a system of LLMs and image generation models to process 875 long-form transcripts, extracting entities to create a sprawling, interactive knowledge graph featuring timelines, latent space exploration, and character mapping. The prototype creates an exciting new entry point but it also raises fundamental questions about longevity and trust. Without effective checks and balances, models can go off the rails (e.g. hallucinating facts about tech pioneers) and AI products created by third parties may not align with museum standards for accuracy. CHM’s oral histories are assets collected for the long term; they will inform the history of today when it is written decades from now. CHM must be a good steward of these assets, trusted by audiences and the subjects of current and future oral histories. 

The session will explore three interconnected themes. The creator of the prototype will offer ideas on what is possible for museums using AI. Members of CHM’s digital and curatorial teams will explore the strategic questions these opportunities raise for the museum: when AI makes so much possible, how do we decide how to invest our resources to ensure that AI is delivering real value? CHM will share its emerging guidelines for AI governance, risk management, and editorial workflows that may serve as a model for other museums. Our session will also include feedback from the audience on how their institutions are wrestling with similar challenges. 

Speakers
avatar for Laura Mann

Laura Mann

Principal, Frankly, Green + Webb
I am passionate about helping museums create more meaningful, visitor-centered experiences—both in-person and online. With over 25 years of experience in the museum and cultural sector, I work with leaders and digital teams to expand audience reach, leverage digital for impact... Read More →
avatar for Paige Bailey

Paige Bailey

AI Developer Relations Lead, Google Deep Mind
Paige Bailey is AI Developer Relations Lead at Google Deep Mind. She is an accomplished AI leader with over 15 years of experience bridging the gap between cutting-edge machine learning research and tangible business value. Instrumental in defining the developer experience for Google’s... Read More →
MP

Massimo Petrozzi

Director of Collection & Digital Initiatives, Computer History Museum
Massimo Petrozzi is the Director of Collection & Digital Initiatives at CHM. He is also the Oral History Program Coordinator. Massimo received a PhD in History of Science, Medicine and Technology from Johns Hopkins University and a master’s in information studies from the University... Read More →
avatar for Andrew Cary

Andrew Cary

Vice President and Chief Digital Officer, Computer History Museum
Andrew Cary is Vice President and Chief Digital Officer at the Computer History Museum, where he leads digital strategy, technology, data, and online engagement, expanding global access to the Museum’s collections and programs while driving audience growth and impact. With more... Read More →
Friday October 23, 2026 2:45pm - 3:30pm PDT
512 Willapa
 
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