About me
I am passionate about helping museums create more meaningful, visitor-centered experiences—both in-person and online. With over 25 years of experience in the museum and cultural sector, I work with leaders and digital teams to expand audience reach, leverage digital for impact, and plan effectively for the future. Through qualitative and quantitative research, I help museums better understand their audiences and translate complex insights into clear, actionable recommendations. My approach is rooted in user-centered design, strategic and digital planning, and a deep understanding of how visitors engage with museums. At the heart of my work is a strong belief: museums should be for everyone. But the best museum experiences happen when we design with specific audience needs in mind. By combining research, strategy, and empathy for visitors, I help museums create experiences that are engaging, relevant, and impactful.
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