MCN 2026

This case study offers a closer look at this year’s wildly successful short-form Museum Rizzler video series, created by the National Gallery of Art’s social media team. We’ll discuss the right way to lean into a trend, balancing humor and art history, and the logistics of delivering content in a nimble and responsive way. The presentation will also address practical considerations including cross-team collaboration, approvals, production timelines, and risk assessment when participating in fast-moving online conversations. By sharing lessons learned, performance insights, and examples from the series, this session offers a framework for museums seeking to participate authentically in internet culture while maintaining institutional values and audience trust.